B2B

Why Work at Startup: The Benefits for Your Career Growth, Learning Opportunities, and Innovative Environment

If you are looking to elevate your career to the next level, consider working at a startup. While the traditional… Read More »Why Work at Startup: The Benefits for Your Career Growth, Learning Opportunities, and Innovative Environment

The Marketing Manager and the Orchestra

I cross paths with many marketing managers, they are often my primary business contact and they generally fall in to… Read More »The Marketing Manager and the Orchestra

The Dust Mask Store

Poultry farm supplier Dalton Engineering set up a sideline brand ‘The Dust Mask Store.com’ specifically selling dust masks and P.P.E… Read More »The Dust Mask Store

12 steps to better copy

I don’t ever profess to being a copywriter, but I do occasionally help clients put together their catalogue copy. Generally,… Read More »12 steps to better copy

 How Many Shares Should a Startup Company Have

Launching a startup company is an exciting and challenging endeavor that requires careful planning and strategic decision-making. One crucial aspect… Read More » How Many Shares Should a Startup Company Have

When is a Startup no Longer a Startup: Identifying the Transition Point from Startup Status to Established Business

Startup companies are known for their innovative ideas, disruptive technologies, and rapid growth. However, not all startups remain in the startup… Read More »When is a Startup no Longer a Startup: Identifying the Transition Point from Startup Status to Established Business

How to Divide Equity in a Startup: Strategies for Successful Negotiation 

Joining a startup can be an exciting opportunity, but negotiating equity in a startup can be a complex process. Equity… Read More »How to Divide Equity in a Startup: Strategies for Successful Negotiation 

What Does a Chief of Staff do at a Startup: Responsibilities, Challenges, and Impact

The Chief of Staff role in a startup is crucial for the smooth operation and growth of the company. This… Read More »What Does a Chief of Staff do at a Startup: Responsibilities, Challenges, and Impact