Catalogue Marketing

Digital v Direct Mail. Does ‘Speed Kill (responses)’?

One of the best marketing books I have ever read (well referred to – it’s not a book to read… Read More »Digital v Direct Mail. Does ‘Speed Kill (responses)’?

Story driven marketing

Everyone likes to tell interesting stories just as much as they like to hear them. The reality is – interesting… Read More »Story driven marketing

12 steps to better copy

I don’t ever profess to being a copywriter, but I do occasionally help clients put together their catalogue copy. Generally,… Read More »12 steps to better copy

Dura

Dura is an award-winning designer and manufacturer of high quality workshop furniture. Their products can be found in the workshops… Read More »Dura

 How Many Shares Should a Startup Company Have

Launching a startup company is an exciting and challenging endeavor that requires careful planning and strategic decision-making. One crucial aspect… Read More » How Many Shares Should a Startup Company Have

When is a Startup no Longer a Startup: Identifying the Transition Point from Startup Status to Established Business

Startup companies are known for their innovative ideas, disruptive technologies, and rapid growth. However, not all startups remain in the startup… Read More »When is a Startup no Longer a Startup: Identifying the Transition Point from Startup Status to Established Business

How to Divide Equity in a Startup: Strategies for Successful Negotiation 

Joining a startup can be an exciting opportunity, but negotiating equity in a startup can be a complex process. Equity… Read More »How to Divide Equity in a Startup: Strategies for Successful Negotiation 

What Does a Chief of Staff do at a Startup: Responsibilities, Challenges, and Impact

The Chief of Staff role in a startup is crucial for the smooth operation and growth of the company. This… Read More »What Does a Chief of Staff do at a Startup: Responsibilities, Challenges, and Impact