Well known in Europe, LamaLoli is a very new and exciting addition to the UK fashion scene. As a key retailer of licensed clothing it has over 15 years experience in selling baby, children’s and adult’s branded clothing. They control over 40 original licenses, including bestsellers like Star Wars, Hello Kitty, Disney, Skylanders and Angry Birds – offering something for everyone.
Primarily involved in wholesale distribution, this new spring catalogue launched LamaLoLi.com onto the UK direct marketing scene. They had already invested in a transactional website and were heavily involved in promoting this new offering via PR and digital marketing channels. The catalogue is a natural extension of their marketing activity and was launched to drive web traffic and raise brand awareness.
Catalogues 4 Business worked hard to create an exciting catalogue that employed the best catalogue marketing techniques. We also managed the print, mailing and postage. It has proven a great success with the next version already being planned.
Key activities included: catalogue design, print management, mailing and post.