Market research is a crucial aspect of launching a successful startup. Understanding your target market, competitors, and industry trends can… Read More »How to do Market Research for Startup: A Comprehensive Guide
Remember on your birthday when you’d receive 20 birthday cards instead of 20 notifications on Facebook? Those were the days!… Read More »Don’t undervalue direct mail
As a very forward thing company, focused on growth, Jaguar approached us to look at improving their catalogue and marketing… Read More »Jaguar Espresso Systems
What is value and how do you calculate it – It’s a interminable question. It means very different things to… Read More »The Value Equation – how to calculate value
Launching a startup company is an exciting and challenging endeavor that requires careful planning and strategic decision-making. One crucial aspect… Read More » How Many Shares Should a Startup Company Have
Startup companies are known for their innovative ideas, disruptive technologies, and rapid growth. However, not all startups remain in the startup… Read More »When is a Startup no Longer a Startup: Identifying the Transition Point from Startup Status to Established Business
Joining a startup can be an exciting opportunity, but negotiating equity in a startup can be a complex process. Equity… Read More »How to Divide Equity in a Startup: Strategies for Successful Negotiation
The Chief of Staff role in a startup is crucial for the smooth operation and growth of the company. This… Read More »What Does a Chief of Staff do at a Startup: Responsibilities, Challenges, and Impact